Atlas Rolls Out a New Company Identity

Los Angeles, CA, December 1, 2017-Atlas unveils a new company identity that reflects a refreshed look.

The new branding elements have begun to roll out and will continue to in the weeks ahead.

Atlas’ new identity was recently showcased last month at Boutique Design in New York City and at NeoCon East in Philadelphia. The new marketing components include contemporary, white architect folders with a soft-touch finish and a classic blue and warm gray logo, new collection brochures featuring enhanced carpet tile, broadloom and area rug photography, an updated website, new business collateral, promotional items, as well as, an exciting new advertising campaign that will launch in 2018.

The organization, headquartered in Los Angeles for more than 45 years, has a strong position in the commercial market which has been created by an exceptional product line and an experienced sales force. Atlas became part of The Dixie Group in March of 2014.