Armstrong To Serve CCA Global Retailers Direct

Lancaster, PA, Jan. 8, 2010--Armstrong World Industries will serve members of CCA Global Partners directly rather than through traditional distribution.

The new program, two years in the making, will affect more than 2,000 stores as it is rolled out this year. Included are Carpet One, Flooring America, Flooring Canada, ProSource Wholesale Floorcoverings, and International Design Guild stores.

Armstrong is building a direct sales force to service the accounts.

Distributors will still be involved in terms of logistics.

Related Topics:Carpet One, Coverings, Armstrong Flooring