Armstrong Rolls Out Premium Pro+ Local Marketing Program with Houzz

Lancaster, PA, July 29, 2016—Armstrong Flooring, Inc. and Houzz have announced the launch of Houzz Pro+ for flooring retailers who are part of the company’s Elevate retail support program.

The Houzz Pro+ Local Marketing Program allows Armstrong Flooring aligned retailers the opportunity to increase brand visibility among homeowners in their local areas seeking their products and services.

Armstrong Flooring says it is the first flooring manufacturer to partner with Houzz to help its professional dealer community gain additional visibility for their businesses in their local area. This co-branded service is an approved choice for spending co-op funds offered as part of Armstrong’s new Elevate retail support program.

One of the major capabilities of Pro+ is geo-targeting, exposing a professional’s business profile and portfolio to homeowners in their local area. Retailers can specify what advertising messages reach the market and/or other geographic areas they wish to serve and are guaranteed to be exposed to the local target audience.

Armstrong Flooring retailers move to the front when homeowners click the ‘Find the Local Pro’ tab on Houzz. Houzz lists 20 pros on each results page; under Houzz Pro+, 10 of those spots are reserved for participating Armstrong Flooring retailers, and the retailer’s photos show up every fifth spot of a picture gallery.