Armstrong Rolls Out Floor Buyer’s Guide

Lancaster, PA, May 30, 2007--A new, easy-to-use Floor Buyer’s Guide from Armstrong helps consumers understand the things to consider before purchasing a floor and answers the question, ‘Which Floor is Right for You?’ It’s designed to take the confusion out of the shopping process and covers pertinent information for all categories of hard surface flooring – Hardwood, Laminate, Vinyl Sheet, Vinyl Tile, Ceramic and Linoleum – in one place. Invaluable information on design, lifestyle, performance, flooring installation and budget is covered – and that’s just brushing the surface. The guide provides objective answers to consumers’ most-often-asked questions, such as……‘What is a floor’s life expectancy – will ceramic last longer than hardwood?’ ‘Which type of flooring stands up to kids and pets?’ ‘How do I take care of a laminate floor?’ ‘Can I install hardwood in the basement?’ ‘Is there a difference between linoleum and vinyl?’ ‘Which floor will increase the value of my home?’ Consumers can actually view different floors side by side through a Flooring Comparison Chart to compare design options, total budget considerations, lifestyle considerations, where it can be installed, etc. And then there’s the pros and considerations section, where a quick reference sheet on each category is available. Most of the guide is general category information and some is about the ‘Armstrong Difference’. Armstrong’s latest educational tool is available in-store and as a free download on the Web, along with its companion piece, a 16-page Hardwood Flooring Guide which is sponsored by three wood brands…Bruce®, Armstrong and Robbins®. In illustration, there is a section where the consumer can learn about beveled edges, the difference between solid and engineered wood and the difference between species. The guide doesn’t only focus on consumer education, but inspiration as well. It offers inspirational room scenes, as well as design tips from well known interior designers. The guides are available to consumers through retailers and on-line at www.armstrong.com.