Armstrong Product Named Consumer Digest Best Buy

Lancaster, PA, Apr. 19--Armstrong Flooring received a “Best Buy” rating from Consumers Digest for its Highland Park resilient floors and is the only “Premium” selection of all the vinyl floors reviewed by the editors in the March/April 2004 issue. As reported in the magazine’s research, 62 percent of consumers report a Best Buy rating is the deciding factor in choosing one product over another. On average, a Consumers Digest Best Buy rating is awarded to fewer than three percent of the competing models in any given product category. “When the editors of Consumers Digest say the ‘rich coloration and visual textures’ of the Highland Park collection are ‘exceptional,’ it really validates Armstrong’s style and design leadership,” says Allen Cubell, vice president, Resilient Sheet, Armstrong Flooring. “We believe the Highland Park designs, featuring our exclusive MasterWorks technology, are so well executed you can hardly believe you’re looking at a vinyl floor.” Highland Park is the first Armstrong collection to incorporate the new MasterWorks technology, which combines photographic imaging with the dimension and embossed texture of precision, high resolution, rotogravure printing. More authentically than ever before, the exclusive design process replicates the looks of fiber, stone, marble and wood, and brings high style and realism to resilient flooring. Best Buys in vinyl flooring were selected from the top-selling manufacturers based on quality and sophistication of style to simulate natural products. Highland Park features the looks of slate, marble, travertine limestone, Maple hardwood, and woven fiber. Details on Highland Park are in a special section of the magazine entitled, “How to Save Big on Home Improvement.” Editors looked at flooring, cabinets, countertops, tubs and toilets and promises readers: “Armed with all the important details and with our Best Buy recommendations, you’ll have the best chance of revitalizing your kitchen or bath without spending a dime more than you should.”