Armstrong Launches Updated Consumer Website

Lancaster, PA, June 5, 2009--Armstrong has launched a new residential flooring site to drive consumers to local retailers.

The site is organized to give shoppers multiple ways to experience the product portfolio. Consumers can search hardwood, laminate or resilient flooring via product features – color, texture, performance and other attributes – to identify products that meet their needs.

The web site also has a feature to show product texture and products from different angles. I

“Our products are a considered purchase, so everything we do on-line revolves around providing the resources a homeowner needs to make a purchase they’ll be happy with,” said Cross.

The company says that more than 600,000 shoppers search for a retailer via Armstrong’s residential flooring site annually.

The site is available in Spanish and Canadian French.