Armstrong Launches Elevate, New Retail Support Program

Lancaster, PA, January 27, 2016—Armstrong has launched its new customer-centric program, Elevate, a comprehensive retail support program to help specialty flooring retailers grow their businesses.

Elevate offers Armstrong’s aligned retailers a distinct advantage in driving store traffic, maximizing the in-store experience and enhancing sell-through in their markets through an aligned connection with Armstrong.

Elevate is structured to offer the flexibility needed to match the individual nature of each aligned retailer’s business in their local market, including providing the tools and programs that best address their unique shopper base in order to maximize growth. The program has been specifically designed for retailers to work together with Armstrong sales representatives to build a strong executable plan, effectively target new customers and achieve profitable growth.

Through Elevate, Armstrong will deliver comprehensive support solutions to help maximize each aligned retailer’s business, including innovative products, training, merchandising, market development initiatives and promotional programs. Armstrong has developed distinct product lines, including products exclusive to the independent retailer, with clear selling stories. Whether customers are looking for products made in the U.S., trend-setting designs or easy, cost-effective installation options, Armstrong has the solution for the retailer to sell. Modular merchandising is available in sizes and configurations that adapt to the retailer’s footprint, and training is readily available in-store or online. Full suites of promotional programs help aligned dealers generate consumer excitement and demand. Customized, fully integrated market development programs allow retailers to target new customers in top market segments, including remodel/replacement, new home construction, multi-family and main street commercial.