Armstrong Intros CushionStep
Lancaster, PA, July 3, 2006--Armstrong Floor Products introduces CushionStep an exciting innovation that offers comfort, style and flexibility, and creates a unique alternative to other hard surfaces that can be cold and unforgiving underfoot.
ArmstrongCushionStep flooring brings an unusual combination of features to the floor covering market, including:
• Superior underfoot comfort
• Wide selection of realistic designs and textures
• Quick & easy installation choices
• Easy care & unmatched durability
Plus, it offers a characteristic uncommon to flooring: The freedom to change your mind.
“Why compromise the right to change your mind?” asks Armstrong’s Allen Cubell, vice president, Product Management – Residential Resilient. “Imagine a floor that enables consumers to express their style with no long-term commitment. Plus, it’s softer underfoot and more natural to the touch than other resilient floor coverings.”
The new CushionStep is fashionably flexible, which makes redecorating easier than ever. It is both easy to install and easy to change as lifestyles and trends evolve. The floors can be professionally installed either with adhesive, or with a modified “loose lay” flooring tape system that lets the consumer remove and replace the floor as she chooses.
The key to CushionStep’s new standard for underfoot comfort is Armstrong’s revolutionary CushionCore™ Technology, available in standard and High Density (HD) thicknesses. “People will notice the softness – and absence of underfoot noise – with every step taken,” says Cubell.
Available in three design collections – Stone, Impressions and Wood – and two price points, CushionStep™ utilizes Armstrong’s exclusive technology, including its award-winning MasterWorks Technology®, for rich, realistic looks. Each floor features an uncanny level of depth, realism and texture. MasterWorks Technology with VTx™, a process that delivers a range of realistic textures and gloss, gives each design an incredibly natural feel, unique to its individual character. And, easy-care VisionGuard™ clear, protective urethane wear layer provides exceptional stain, fade and wear resistance for maximum protection and design clarity. The floor’s glass fiber web provides optimum strength and stability, while the CushionCore backing offers superior comfort and durability.
The designs emphasize today’s most popular décor choices, including rich wood looks in exotic and domestic species; natural stone looks, such as limestone and slate; and distinctive designs like cork and natural linoleum overall patterns. The Wood collection gives consumers the style they love, right down to a distinctive surface texture. Impressions floors offer timeless design, created to complement rather than dominate a room’s décor, and, the Stone collection features refreshing, natural looks with a touch of unexpected softness.
CushionStep works beautifully in places that usually are off-limits to other hard-surface flooring. Its flexible CushionCore Technology also resists water, mold, mildew and other problems common to basements and other high moisture areas. Available in two price points and three design collections, there is a CushionStep floor for any room and choices to complement a full range of home décors.
Related Topics:Armstrong Flooring, Coverings
