Armstrong Flooring Growing Main Street Business for Retail Partners

Lancaster, PA, November 22, 2016—As part of its new retail support program, Elevate, Armstrong Flooring has developed a comprehensive program to help specialty flooring retailers grow and capitalize on the burgeoning main street commercial business.

Since main street is about prospecting for new business, a proactive approach requires a new way of retailing, which is where Armstrong Flooring comes in. Main street offers a wealth of opportunities for the specialty flooring retailer who has an educated sales staff and the range of products that can handle many varied projects, from local dentist offices to boutiques to hair salons.

“In conjunction with our distributor partners, we are aggressively engaging the specialty flooring retailer in Main Street,” said Lisa Kronmuller, channel marketing manager, main street commercial. “From training to customized in-store display systems and support materials that cover technical aspects and product details, we offer a targeted program that will help our retail partners build a robust main street business.”

According to the Small Business Association, big national chain stores consume 60,000 to 100,000 square feet of floor space at a time, while main street retail typical bites off much smaller pieces at 500 to 2,500 square feet “That’s ideal for the specialty retailer,” added Kronmuller. “In addition, main street activity was up last year, with strong demand for hard surface solutions like LVT.”