Armstrong Flooring Featured on Extreme Makeover

Lancaster, PA, Mar. 29--Hardwood and laminate floors by Armstrong Flooring were featured in three episodes of ABC's hit series Extreme Makeover: Home Edition February 22, March 21 and March 28. The reality series combines a deserving family, one very run-down house, six opinionated designers, 100 workers and only seven days for a complete home renovation. In the first episode featuring Armstrong floors, EMHE designers showcased 400 square feet of wood-look laminate flooring from the Classics Collection. The Alexandria Cherry floor (in the color Spice) is an extremely realistic design that mirrors the look of a natural hardwood floor. The March 21st edition of EMHE featured more than 1,200 square feet of Beckford Plank (in the color Bark), from Hartco Quality Wood Flooring. The McCrory family (mom, dad, three-year old and 20-month old) is expecting triplets and the house is timed to be complete before the babies arrive. "The Hartco floor looks beautiful; it's very rich and elegant," says installer Mike Trimble, Straight Edge Development, Inc., Costa Mesa, CA. "Beckford? is a great product to install. It's very well engineered, it went together easily, and the Hartco 57 glue worked great." Trimble installed the Beckford Plank in the family room, kitchen nook and hallway of the home. Hartco Beckford Plank is an engineered oak floor featuring an extra-smooth piano finish for a truly inspired and unique visual. Eased edges and ends accent the individuality of each plank. Beckford Plank features the HartGuard Deluxe Low Gloss finish and is backed by a 15-year residential finish warranty, full lifetime structural integrity and adhesive-bond and sub-floor protection warranty. The March 28th edition of EMHE again featured Armstrong laminate flooring, this time more than 1,500 square feet of Black Walnut from the Origins Collection with the ArmaLock Installation System. The homeowner, Alice Harris, has been living on concrete slab floors ever since floodwaters invaded her home. Called "Sweet" Alice by her neighbors, she has devoted her life to helping disadvantaged children in the Watts district of Los Angeles. The laminate flooring is installed in the kitchen, living room and dining room. "If you've seen the program, you know there are hundreds of people and workers walking through the house all the time and the durability of the Armstrong laminate floor was incredible," says Mike Cook, vice president, Matt Plaskoff Construction, Inc., (project General Contractor) Tarzana, CA. "Even though we covered the floor for protection after installation, plenty of mud and dirt got in, but it didn't scratch or scuff at all." Cook also said using the locking-laminate design allowed, "the floor to go in super fast and since there's no gluing, cleanup was very easy. We had to walk on the floor as soon as it went in and with other laminate floors you have to wait a day for glue to dry. "I am really happy with the look of the Black Walnut," Cook added. "Other floors look like laminate but this really looks like real wood flooring." "Armstrong is very proud its floors are being featured in this exciting, new series," says Roger Oates, vice president, Marketing, Armstrong Floor Products. "This is more than an opportunity to showcase our floors; it's a chance to see deserving families get the homes of their dreams." Part of the program's appeal is the personal story of each family chosen for an "extreme makeover." In the February 22nd episode, viewers met the Cox family. After ten years following dad around the country (he's a youth minister) the family finally purchased and settled in their very first house.