Armstrong Commercial Website Has EcoScorecard

Lancaster, PA, March 18, 2008--Armstrong Commercial Flooring has relaunched its Web site – http://www.armstrong.com/flooring – featuring a simplified structure built around the needs of architects, designers, specifiers, contractors, distributors, facilities managers and other key customers in the contract market.

The commercial redesign was a result of customer feedback and focus groups.

According to senior marketing manager Shannon Weir, the site’s goal is to educate, inspire and assist. “The intent behind remodeling our commercial site was to create a platform that would not only inform customers about the Armstrong product portfolio, but provide information about how and where to utilize our products in their projects in a much easier-to-use, easy-to-navigate way,” she says.

Among the Web site’s newest features is EcoScorecard SM, a time-saving, Web-based tool that presents Armstrong’s entire product portfolio and allows users to quickly search, evaluate and document each product’s environmental contributions according to key industry rating systems.

The biggest advantage of EcoScorecard is that it does the entire environmental evaluation—all the user has to do is enter the quantity of the product desired, material cost per unit and zip code of the project, and the EcoScorecard does the rest. Within seconds the EcoScorecard produces a results page showing how the individual product contributes to the key industry rating system criteria with precise accuracy. The results page can then be printed as the documentation needed for the project submittal.