Armstrong, Beaulieu Teaming on Builder Products

Lancaster, PA, Sept. 22, 2009--Armstrong World Industries is collaborating with carpet maker Beaulieu of America to create a complete portfolio of flooring products exclusively for home builders and property managers.

As a one-stop flooring source, Armstrong will now have a comprehensive product portfolio that includes carpet.

“This partnership leverages our combined strengths," said Armstrong Vice President of Sales Paul Murfin.

"This offering of products and the streamlined value proposition will help the builder convert shoppers into buyers.”

All products, including the new carpet collections, will be marketed under the Armstrong brand. Armstrong will continue to use its traditional distribution for Armstrong branded hard surface products. Beaulieu will manufacture, market and sell carpet with the Armstrong brand direct to builders and property managers.

“Quality brands sell more homes, and Armstrong is the most recognized name in flooring," said Jeff Meadows, executive vice president of Beaulieu of America.

"We couldn’t have found a better partner to bring an exciting program that is a win-win-win for all of us.”

The program includes vinyl sheet and tile from Armstrong, as well as laminate and hardwood collections from both Armstrong and Bruce, and now, an array of over 60 carpet products. This provides the builder and property manager a single point of contact for all flooring needs at a variety of price points.

The program also focuses on consistent and integrated selling tools to help builders sell more homes.

Armstrong expects its Armstrong Builder program to be a major player in new home construction as the industry recovers.

Print the Article