Antron Rolls Out New Brand Identity

Chicago, IL, June 11, 2012 -- Invista has rolled out its new brand identity for the Antron carpet fiber brand at the NeoCon trade show.

The new identity utilizes a signature designed to communicate Antron carpet fiber in a humanistic way, while also expressing the company’s desire to further establish itself as a trusted resource for every aspect of carpet including product development, design, specification, selection and long-term performance.
 
“It’s our hope that the new identity will serve as a signal that we remain a trusted partner in the industry – one that is approachable, forward thinking and resourceful,” said Tracy Cook, Invista Commercial Flooring's director of global branding.

“It is also our intention to express the value we place on our relationships and our desire to bring value to our customers, whether they are designing products, designing spaces or trying to determine the best, long term flooring investment.”   
 
The Antron brand team worked with Avenue Marketing & Communications in Chicago to develop the brand identity.