Anso National Carpet Sale Kicks Off October 1

Dalton, GA, August 29, 2007 – The sixth annual Anso Nylon National Carpet Sale (NCS) will run October 1 through November 30.

Marketing materials and incentives are available for participating dealers.

“This year, it was announced that all Anso nylon products contain recycled content and are recyclable at Shaw’s Evergreen Nylon Recycling Facility," said Mike Leary, director of Shaw external fiber sales and marketing.

“The Sixth Annual Anso Nylon National Carpet sale can position green as affordable, stylish and attainable to consumers. This event allows dealers to see how Anso nylon can be profitable and rewarding for their businesses.”

By logging onto www.ansoadvantage.com, dealers have access to numerous marketing materials, including a television commercial that coordinates with Shaw’s national consumer television advertising campaign. Newspaper advertisements and radio scripts are also available.

The promotion will feature incentives for both retail salespeople and customers.  

No registration is required for the sale. Accounts that purchased Shaw’s Anso nylon products from January through June are eligible to participate.

Related Topics:Shaw Industries Group, Inc.