Anso Intros Anso Visions
Las Vegas, NV, February 10, 2006--Anso nylon, a premium brand of Shaw Industries External Fiber Sales and Marketing, has introduced Anso Visions, a luminescent collection of products featuring some of the most stylish looks and richest colors in carpet for today’s consumer.
The collection of 18 core styles, as well as berber and jewel tones, is made with Anso Caress nylon, known for its high durability and luxurious softness.
The cornerstone of Anso Visions is a sense of luxury, offering consumers a full range of constructions such as “Always Remember,” “Elevate your Spirits” and “Functional Elegance,” to name a few. The 18 styles included in the Anso Visions collection range from well-appointed cut pile textures and cables to subtle cut and loop patterns. What’s more, the Anso Visions color palette was created by Shaw stylists using the most current trends forecast by the Color Marketing Group, the international association for color and design professionals. Colorways in the Anso Visions collection offer a variable contrast of lights and darks with dull and lustrous shades, allowing consumers to select the perfect color to coordinate with any design scheme.
“Anso Visions is a collection dealers and their customers will fall in love with,” said LaShon McGinnis, advertising manager, Shaw Industries External Fiber Sales and Marketing. “The idea behind Anso Visions is to captivate customers and satisfy visions of what the home’s design scheme can be. These breathtaking styles are distinctive and different with a sense of wild luxury.”
All styles in the Anso Visions collection also feature Shaw’s patented R2X Stain and Soil System, an innovative carpet stain and soil repelling system that goes beyond conventional repellents, providing total fiber coverage from the top to the bottom of the yarn. Each style in the Anso Visions collection is made with Shaw’s SoftBac flexible carpet backing system, which offers a 10-year wrinkle guarantee, unmatched softness and flexibility, stronger, less visible seams and higher sound absorption and insulation capacity.
Anso Visions, shown at Surfaces and a series of regional winter markets hosted by Shaw for floorcovering dealers, is available in 12’ and 15’ widths. Products in the Anso Visions collection are in the 4- and 5-Star categories of Shaw’s Star Assurance System, giving consumers the confidence and assurance of Shaw’s comprehensive 7- and 10-year warranty packages.
The one-of-a-kind Anso Visions carpet display system invites customers to learn more about the collection while enhancing dealers’ showrooms. The two-tiered display presents samples of the collection along with Shaw’s “I want a floor” national ad campaign, encouraging carpet buyers to use flooring to fulfill interior design goals. A special cash rebate incentive is available to retailers who purchase the display before April 1, 2006. In addition to a dealer rebate on Anso Visions, retail salespeople can earn up to $1 a yard spiff on sales of any style in the Anso Visions product array. The Anso Visions promotions are in addition to the already lucrative Anso Advantage Account co-op program and Anso Capture the Spirit incentives available to dealers and retail salespeople respectively.
To learn more about Anso nylon’s various products, programs and services, visit www.anso.com.
Related Topics:Shaw Industries Group, Inc.
