Alloc, Berry Sign New Distributors

Racine, WI, Aug. 20, 2008--Alloc Inc. and Berry Floor USA Inc. have added distributors for their laminate products.

Alloc is now represented by The R.A. Siegel Company, Kraus USA Inc.-Northwest Division and Lensing Wholesale Inc.

Berry Floor is newly distributed through Elder Distributing Company, Bailey Industries and New England Flooring Supply.

The expanded distribution network gives the brands a more national footprint and improve support for retailers on a regional level.

Alloc and Berry Floor are sister brands under Beaulieu International Group. The two brands maintain separate product offerings yet share facilities in Racine and are sold through a dual-brand, integrated sales structure.

Related Topics:Beaulieu International Group