Alliance Flooring Announces Details of Connect '21 Virtual Event

Chattanooga, TN, January 18, 2021-Alliance Flooring announces its Connect ‘21 Virtual Product Showcase will take place March 15 to 17. The online event will bring together members and suppliers virtually for new product and merchandising introductions, buying, networking and training to prepare them for the upcoming selling season. Content will be delivered in pre-produced videos presented in an "on-demand" format.

The Connect ’21 Virtual Product Showcase was designed specifically to facilitate the launch of new products and programs from supplier partners. This new event will replace the usual in-person convention originally scheduled for early March 2021. According to Alliance Flooring’s EVP of Marketing Kevin Logue, this move was made to safeguard members, suppliers and staff until the time comes when a live, in-person event can take place.

Logue said the virtual event is an ideal way for a member's entire staff to see the new introductions, learn and participate in a way not possible before.