Abbey Carpet Unveils New Website, Ad Campaign

Bonita Springs, FL, July 2, 2008--Abbey Carpet Co. has launched a new website designed to make research and shopping for flooring simpler while also providing information on how to select a floor that meets the consumer’s needs.

“Our primary objective for this site is two-fold. One is to build brand identity and position Abbey Carpet & Floor as the leader in providing the latest styles and designs in floor fashions,” said CEO Philip Gutierrez

 “The other objective, with our store locator function, is to allow consumers to quickly find the nearest Abbey Carpet & Floor showroom.”

Abbey also recently unveiled its new national advertising campaign, which is aimed at women who are interested in home design and remodeling.

The new ad campaign, “Every Floor is a Work of Art,” was launched in Elle Décor Home, Metropolitan Home, Home, House Beautiful and O at Home. 

The new site offers an online product showroom where a consumer can see a sample of a product in a room setting. 

The site also now has a “Request for Quote” feature that allows the consumer and the local Abbey Carpet & Floor showroom to communicate regarding specific flooring products.