3 Peloton Cofounders Launching Direct-to-Consumer Rug Business
New York, NY, November 19, 2022-John Foley, Hisao Kushi and Yony Feng-three co-founders of Peloton-are starting a direct-to-consumer venture custom rug business called Ernesta.
The company has raised $25 million in a Series A funding round.
Ernesta is expected to launch in spring 2023.
According to the website, “Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit, but also a better buying experience.”