2008 U.S. FLOOReport Just Released

The flooring industry’s most comprehensive market analysis and forecast is now available for purchase.

The 2008 edition of the US FLOOReport is an indispensable resource for developing winning business strategies. It provides economic, technological, demographic, and competitive trends affecting the flooring industry.

The joint publication by Floor Focus Magazine and Market Insights/Torcivia is published every year to help businesses in the flooring industry align their operations with market demands.

The report details flooring industry sales by year from 2002 and forecasts them annually through 2012. Forecasts are provided by product category for carpet, ceramic tile, laminate flooring, resilient flooring, rubber flooring, and wood flooring, as well as for sub-types per product category (carpet tile, rollgoods and rugs; resilient sheet and tile; ceramic floor and wall tile; and, engineered, solid, and parquet wood).

Key findings of the report include:

• The U.S. market for flooring is projected to decline 2.7% in revenue while declining 6% in quantity sales in 2007. The only source for revenue growth in 2007 will be the commercial market, with projected 4% growth. The residential-replacement and the builder-market segments are forecast to decline 5% and 6%, respectively, during the same period.

• Wood flooring and ceramic floor tile combined now account for slightly more than one of every five dollars spent in the US on flooring. By 2012 wood flooring and ceramic floor tile will account for nearly one of every four dollars spent (23%) on US flooring. Conversely, carpet rollgoods in 2012 will represent only 48% of the dollars spent on US flooring.

• The two largest retail buying groups for flooring are The Shaw Flooring Alliance and the Mohawk Color Center and Floorscapes groups, and they include more retail locations than the next 10 largest groups combined.

• The top three home centers in the US, The Home Depot, Lowe’s, and Menards, now account for 17% of all flooring revenue and nearly 29% of all retail revenue. Their strongest product categories are ceramic tile, laminate flooring, and resilient tile.

• The top-five flooring manufacturers currently account for 61% of all U.S. flooring revenue. Consolidation among manufacturers will continue, with carpet and resilient flooring currently the most consolidated and ceramic tile and rubber flooring the least.

The US FLOOReport provides an annual quantity and dollar value assessment of US market sales by market segment and key sub-segments. Report costs are $5,700 for the full report or $2,500 for a single product category.

For more information or to order your report, call Market Insights/Torcivia at 610-927-2299 or Floor Focus Magazine at 423-752-0400

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