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Editor Jennifer Bardoner examines consumer financing as a sales tool and offers an indepth report on how to approach financing programs, including working it into marketing and sales strategies, offering zero interest promotional terms and much more.
Publisher Kemp Harr discusses how the economy is skirting a recession, and also reports on the decline of flooring brands at NeoCon and the shift to Fulton Market and analyzes consumer confidence results.
Publisher Kemp Harr interviews Steve Cloud, co-owner of Connecticut’s M. Frank Higgins & Co., covering his family’s history in the contract dealer business, his partnership with wife and co-owner Kathy Cloud, and what sets their business apart.
Editor Jennifer Bardoner interviews designers at TVS about the Promenade building in Atlanta, Georgia, including how porcelain products like tile from Ceramic Technics and gauged panels from Iris U.S. helped achieve the firm’s design vision.
Editor Jessica Chevalier profiles Monteriors, a residential dealer with three locations in Montana, covering its full offering of flooring, window treatments, appliances and cabinets, as well as what goes into running a family business.
Contributing editor Sam Allman discusses the need for connections in an age of virtual assistants, including a historical overview and a deep dive into why making connections and developing relationships is so essential.
Contributing editor Michael Martin, president and CEO of the National Wood Flooring Association, reports on the group’s consumer-facing marketing campaign and the research that went into it, as well as what comes next.
Contributing editor Dave Stafford covers all the challenges that the summer season brings, including tight schedules and last-minute orders, and offers comprehensive strategies for how to manage the challenges and even the need for contingency plans.
With statistics by Market Insights, editors Darius Helm and Jessica Chevalier offer an indepth report on the state of the market, including reports on the segments, statistics on flooring use and flooring marketshare, and updates on top players.
Editor Jennifer Bardoner take a close look at key digital tools for the flooring industry, including visualization tools for both retailers and manufacturers, online chat tools, sample ordering systems, QR codes and the emerging role of AI.