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Contributing editor Paul Friederichsen offers a primer on strategies for marketing success, including resolving to be consistent, to make people care, to be smarter, to be pragmatic, to be analytical, to respect the CFO and to be a partner.
Contributing editor Irene Williams provides an overview of over-the-top (OTT) advertising, which are streaming TV ads and offers tips for how to best use OTT, including how to pick the right platforms and formats and how to target one’s audience.
Contributing editor Sandy Smith looks at how optimists’ approach to life—including how they cope with adversity and handle stress—compared to those of pessimists helps drives business success, including career advancement and leadership roles.
Interviews with Shaw’s Tim Baucom, Mohawk’s Paul De Cock, Engineered’s James Lesslie, Interface’s Laurel Hurd, Mannington’s Tom Pendley, AHF’s Brian Carson, HMTX’s Harlan Stone, Novalis’ John Wu, Dixie’s TM Nuckols and Dal-Tile’s Scott Maslowski.
Editor Darius Helm analyzes this year’s contract dealer survey results, including the state of business, shifts in flooring use, wish lists for partnerships, and favorite flooring producers, along with floor prep, adhesive and equipment suppliers.
Editor Jennifer Bardoner takes a look at the state of the area rug market, including market conditions, a report on rugs fabricated from broadloom, evolution of the selling process, and a look back at key changes to the business over the last decade.
Editor Darius Helm discusses Aquafil’s approach to successfully recycling carpet in the U.S., along with some of the hurdles and the prospects of new legislation in states like New York that could help drive recycling beyond California’s operation.
Publisher Kemp Harr discusses the housing report of ITR Economics’ Brian Beaulieu and also reports on the Boutique Design New York hospitality show, the NAFCD’s annual distributor meeting and the annual meeting of the Carpet & Rug Institute.
Publisher Kemp Harr interviews outgoing Mannington chairman Keith Campbell, from growing up in the family business, how he prepared for his role, changes he enacted during his tenure, who he thinks of as his mentors and his plans for the future.
SmithGroup’s Ashleigh Savage discusses the design of VA Worcester Outpatient Clinic in Worcester, Massachusetts, including how flooring from Tarkett, Interface, Mohawk and Key Resin Company helped to realize the design group’s vision.