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Publisher Kemp Harr takes a look at the state of the residential and commercial markets, discusses the movement of commercial interior décor firms from Chicago’s Merchandise Mart to Fulton Market, and offers insights about the retailer survey.
Publisher Kemp Harr interviews Mike Weaver, vice president of dealer/trade sales for Emser Tile, about his career path, his long tenure with Emser, his managerial strategies, how he builds his teams and how he drives them to be successful.
Jessica Collins, a senior associate at HOK, writes about a full-service tenant fit-out in Plano, Texas, including how color shaped the design and how flooring products from Shaw Contract and Interface helped achieve the final vision.
Editor Jessica Chevalier profiles ProFloors, with locations in Sacramento and San Francisco, California and Portland, Oregon, including owner Rick Curbelo’s journey through a range of professional before settling on the residential flooring market.
Contributing editor Irene Williams offers up new tactics for transforming target audiences’ online interests into in-store purchases, including using less conventional and more local social networks, like Nextdoor and Yelp.
Contributing editor Paul Friederichsen offers a synopsis of the hesitant state of the marketplace and offers guidance on how to navigate it, including a section on instilling trust through marketing.
Rob Hailey, a principal at San Diego, California-based Howard’s Rugs, takes a look back at the attempt at vertical integration by Shaw, DuPont and Interface in the 1990s and discusses whether the new gamble is national third-party roll-ups.
Walter Bell, a forensic technical consultant with FloorSciences offers an indepth report on jobsite cleanliness, from the various requirements and standards to best practices to testing for cleanliness.
With statistics by Market Insights, editors Darius Helm and Jessica Chevalier offer an indepth report on the state of the market, including reports on the segments, statistics on flooring use and flooring marketshare, and updates on top players.
Editor Jennifer Bardoner offers insights into digital marketing strategies through conversations with retailers, manufacturers and digital technology providers like Roomvo, Broadlume and Cyncly’s Mobile Marketing.