Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier takes a look at the social and mobile technologies in the marketplace and how they can be used by everyone from manufacturers to retailers to reach out into the marketplace to gain clients and drive brand awareness.
Dick Whitney, an independent consultant, charts the top flooring brands in terms of spending on consumer advertising over the last five years and offers insights into brand focus.
Victoria Redshaw, founder of Scarlet Opus, and Shelly Pond, the trend forecasting firm's interior design leader, lay out, with vivid imagery, their view of the six key design trends coming next year.
Publisher Kemp Harr discusses the merits of home ownership and also examines whether Americans are focused on making the right choices and maintaining traditional values. Harr also reports on the latest annual Starnet meeting.
Jenny Anderson, a senior designer at Hendrick, writes about her firm's design of Atlanta based Packforum, an innovation and learning center for the food packaging industry, including the role of flooring in capturing the vision of the center.
Publisher Kemp Harr interviews Matt Espe, Armstrong's new CEO, focusing on the skills and experience Espe brings to the firm as well as strategies for the future.
Contributing editor Scott Humphrey talks about the Masters golf tournament as a metaphor for how to run a business successfully and with integrity.
Editor Brian Hamilton profiles Lippert Tile Company, a Wisconsin based comercial contractor that has been in business for over 60 years, and the tools the firm has developed to succeed in the competitive commercial market.
Floor Focus profiles this year's Vision Award commercial design winners through word and image. Categories are corporate, healthcare, education, retail and hospitality. This year's grand prize winner was in the corporate category.
Editor Darius Helm takes a look at factors impacting the hardwood industry, including Department of Commerce investigations into Chinese engineered hardwood, and reports on highlights from prominent manufacturers.