Advertising/Flooring-Fair Weather Friends-May 2012
Analyst Santo Torcivia examines consumer advertising trends for flooring producers and weighs in on the wisdom of cutting advertising budgets during sluggish economic times.
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Strategic Exchange - May 2012
Publisher Kemp Harr examines the downsides of negative selling, the influence of contract dealers, the recession's impact on ceramic tile distribution, the NWFA's new focus on commercial designers, and print versus the Internet.
Designer Forum - May 2012
Rebecca Donner, founder and principal of Inner Design Studio, writes about her firm's design of the Loma Linda University Medical Center, focusing on the relationship between design and function.
Best Practices - May 2012
Editor Brian Hamilton profiles Carpet World of Bismarck, a North Dakota family-run flooring retailer located in one of the few booming regions of the nation, thanks to shale oil development.
People Power - May 2012
Contributing editor Scott Humphrey draws life and leadership lessons from the Masters golf tournament, covering five areas: the power of place, the power of the people, the power of publicity, the power of points and the power of purpose.
2012 Vision Awards - April 2012
Floor Focus profiles this year's award winning projects of the third annual Vision Awards. The article includes photo essays of the winning project (designed by Wight & Company) and the category winners, and images of the honorable mention projects.
Ceramic: Industry Overview - April 2012
Editors Darius Helm and Jessica Chevalier take a close look at the U.S. ceramic tile industry, covering domestic production, leading importers, new technologies and trends, sustainability, and what makes the U.S. market different from other markets.
Cleaning & Maintenance Update From April 2012
Editor Darius Helm discusses the reasons for flooring industry professionals to get into the cleaning and maintenance business, focusing on certifications as well as the programs being promoted by the independent contract dealer networks.
Software Review 2012 - April 2012
Editor Jessica Chevalier offers an update on flooring software programs, with a close look at cloud computing, including how it works and how it can benefit floorcovering providers.
Cevisama 2012 - April 2012
Editor Darius Helm reports on this year's Spanish tile show, held annually in Valencia, Spain. The article includes the state of the Spanish tile market, trends in Spanish tile, and highlights from all the major producers that do business in the U.S.