Shaw Names Bradshaw Environmental Marketing Manage
Dalton, GA, July 25, 2006--Shaw Industries has announced the appointment of John Bradshaw to the newly created position of environmental marketing manager to aid in Shaw’s restart of the Evergreen nylon recycling facility and the collection of post-consumer carpet to supply it.
Bradshaw has been with Shaw for 18 years, having joined the company through the Salem acquisition in 1992. Bradshaw spent much of his career with Shaw developing the Sherwin Williams business and has spent the last six years working with the Shaw Flooring Alliance program.
According to Scott Sandlin, vice president of residential marketing, Bradshaw’s initial focus will be to assist in developing an efficient network of collecting post-consumer carpet to supply the company’s Evergreen recycling facility in Augusta, Georgia. “John will work closely with our marketing groups and our collection team as Shaw becomes the first flooring manufacturer to take post-consumer carpet and convert it back into nylon to go into new carpet.” Sandlin added, “As we progress, John will assist us in developing and communicating our environmental leadership message for the field organization. His experience in helping to establish our Shaw Flooring Alliance makes him an ideal choice for this new position.”
The Evergreen process will save the energy equivalent of 16 million gallons of gasoline annually compared to virgin nylon production, and will reduce the amount of virgin crude oil used to make Shaw’s EcoSolution Q and other branded nylons. Steve Bradfield, corporate director of environmental affairs, stated, “Shaw’s recycled nylon is used in carpet products for the commercial market and will later be introduced into residential markets, where demand for environmentally preferable product solutions is growing due to greater consumer awareness. Evergreen is the only large scale post-consumer nylon recycling facility in the world, and Shaw is committed to its long-term success.”
Vance Bell, Shaw’s new CEO as of the September 1, 2006 retirement of founder Robert. E. Shaw, remarked, “Shaw expects to reopen the Evergreen facility in the first half of 2007 and will process 100 million pounds of post-consumer nylon carpet into 30 million pounds of caprolactam monomer, the building block of nylon 6. The nationwide Shaw collection system consists of a growing number of Shaw dealer-customers and other specialized carpet recyclers that share our vision of a stable, closed-loop recycling system that reduces waste and encourages recycling.”
According to Bradfield, the system may collect up to 300 million pounds of carpet of all types annually. Carpets not recycled by Evergreen will be recycled by others for recovery of nylon 6,6 and polypropylene, and some carpets will find their way into clean waste-to-energy applications.
Related Topics:Shaw Industries Group, Inc.