Dallas, TX, Mar. 19--One lucky retailer who attended Surfaces 2004 will soon have more traffic in his floorcovering store than he ever imagined.
Tom Brenton, regional manager of Avalon Carpet Tile & Flooring, was chosen from thousands of retailers as the winner of an appearance in his store by “Trading Spaces” designer Doug Wilson.
Wilson is scheduled to sign autographs, answer questions and meet and greet customers at Avalon’s Cherry Hill, NJ store Saturday, April 17. The store is one of 11 Avalon locations in the New Jersey and Pennsylvania areas.
"Avalon has always prided itself on the ability to offer customers the best selection and quality flooring products in the industry," says Brenton. “It's a thrill to offer our customers the opportunity to meet one of television's most popular and informative hosts, Doug Wilson of Trading Spaces.”
In a new contest created to help floorcovering retailers boost their business, Surfaces gave away a three-hour appearance by one of TV’s most popular designers. With the national attention surrounding home improvement TV shows like “Trading Spaces,” homeowners across America have become obsessed with new design trends and fashion options to spice up their surroundings.
They look to the designers on these shows to advise them on how to turn their ordinary houses into their dream homes. Now these consumers will be on their way to Avalon Carpet Tile & Flooring to see one of the most popular designers in person.
“We are very excited to showcase a floorcovering retailer with a nationally recognized celebrity appearance. There are lots of prizes we could have given away, but we thought a prize that could provide dramatic exposure and traffic to a retailer’s business was something of real value,” says Michelle Troop, Surfaces Senior Show Director. “We wanted someone who would be a big draw and one of the country’s biggest promoters of home improvement. Doug Wilson brings in huge crowds and should give this retailer an incredible experience.”
To be eligible for the Win A Designer contest, retailers had to register for Surfaces by December 19, 2003 and be present at the show, which took place January 28-30, 2004.
Surfaces 2005 will take place January 26-28, 2005 at the Sands Expo & Convention Center, Las Vegas, Nevada. For more information on Surfaces, call 800-547-3477 or 972-536-6400, e-mail help@SurfacesExpo.com or visit www.SurfacesExpo.com.
