Mohawk Hardwood Launches Santa Barbara

Dalton, GA, July 11--Mohawk’s new Santa Barbara hardwood gives dealers an entry-level price point for the rapidly growing hand scraped category—and provides consumers with exceptional value. This multi-layered engineered product is ½ inch thick, 5 inches wide and 48 inches in length. It features an eased edge and a true hand-scraped finish for a rustic look. “Hand scraped products are still on a strong upswing,” said Ed Williams, senior vice president of marketing for Mohawk. “Santa Barbara allows our dealers to reach this market segment with a very attractive price point. Santa Barbara also provides dealers with the opportunity to step up customers to other hand scraped products in Mohawk’s Heirloom Collection. Santa Barbara has Mohawk’s Crystal Shield Aluminum Oxide finish and comes with a 15-year finish warranty, plus lifetime structure and moisture warranties. Santa Barbara can be installed below, on, or above grade, with either glue, staple, or floating installation.