Martha Stewart To Debut Furniture

New York, NY, Oct. 16—This fall''s International Home Furnishings Market marks the debut of Martha Stewart Signature Furniture with Bernhardt, a new furniture program of 200 SKUs that brings together the design and decorating expertise of Martha Stewart Living Omnimedia with the manufacturing and distribution strengths of Bernhardt Furniture. Martha Stewart Signature Furniture with Bernhardt offers consumers a furniture collection that reflects the distinct home decorating style and color palettes featured in the pages of Martha Stewart Living magazine and on Martha Stewart Living''s television programs. Starting in April, the furniture program will be available to customers at furniture retailers nationwide. Martha Stewart Signature Furniture with Bernhardt offers two lifestyle collections inspired by real American homes decorated in the Martha Stewart Living style: Lily Pond is inspired by Martha''s shingle style, light filled coastal home on the eastern end of Long Island and features painted woods, easy slipcovers, and light but vibrant colors; and Skylands, inspired by Martha''s pink granite home off the coast of Maine. While each collection has its own character, customers can mix furniture from each collection to create their own personal signature style. There is furniture for every room in the home, and it''s all designed to coordinate perfectly with all of the other Martha Stewart Signature products, which include paints, decorative fabrics, and flooring. All of the Martha Stewart Signature certified dealers; furniture, flooring, fabric, and paint, will cross promote all of the Martha Stewart Signature collections and dealers within their local markets. Specifically, the furniture program joins three other Martha Stewart Signature offerings: the Martha Stewart Signature Color Palette, a paint palette program consisting of 416 interior paint colors available at Sherwin-Williams stores nationwide; Martha Stewart Signature Fabrics, six collections of decorative fabrics available at Calico Corners, select independent retailers, and through interior designers; and Martha Stewart Signature Flooring, a comprehensive assortment of hard and soft surface floorcoverings from Shaw Industries available at flooring retailers nationwide.

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