Lumber Liquidators Launches New Web Site

Ann Arbor, MI, June 21, 2006-- Fry Inc., an e-commerce design, development and managed services provider announced the launch of a new e-commerce Web site for Lumber Liquidators. Lumber Liquidators is the largest direct retailer of hardwood flooring in the United States. The site contains two new features that help customers choose from an extensive product offering. The new Floor Finder feature provides online shoppers the ability to decide what's best for their project and budget by posing simple questions about installation, color and price range that guide customers to the products that fit their needs the best. The Floor Finder utilizes AJAX, a technology that enables refinements and page changes without page refreshes. An educational page, Flooring 101, covers the basics of choosing and installing flooring. From this section, customers are able to search a glossary of flooring terms and installation guidelines to learn more about available products. "The Lumber Liquidators site delivers an outstanding online shopping experience," said David Fry, president and chief executive officer of Fry, Inc. "By utilizing AJAX technology, Lumber Liquidators is meeting the needs of consumers who no longer want to click and wait. AJAX is among the new technologies that online retailers are increasingly adopting to improve customer experience." The site was completely rebuilt and redesigned, using Fry's Open Commerce Platform (OCP), an e-commerce solution that enables retailers to quickly develop an online store and expand their e-commerce business. "We came to Fry because we wanted the best user experience on a tightly integrated platform," said Marco Pascara, senior vice president, direct marketing and advertising, Lumber Liquidators. "Fry's OCP solution enabled us to get everything we wanted and more. Fry understands what it takes to drive transactions, and OCP is based on their deep insight into the minds of their merchants' customers." The renovated site is

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