Kathy Ireland Pens Deal With Leggett & Platt
Los Angeles, January 25, 2007--Sleep Comfort Systems, a part of the Urethane Technologies Division of Leggett & Platt, Incorporated a recognized world leader in the sleep industry, has announced an agreement with Kathy Ireland Worldwide, the design and marketing company founded by CEO and chief designer, Kathy Ireland to introduce a Kathy Ireland Home line of foam sleep pillows, mattress toppers, support pillows and pads and other specialty sleep products.
The partnership will be unveiled at the Sleep Comfort Systems New York showroom at Market, 295 5th Avenue, space #508, during Spring Home Textiles Market, February 12 - 16, 2007.
Kathy Ireland's products include furniture, flooring, lighting, apparel, wall art, decorative accessories, home office and home theatre, top of bed and window coverings. The company has had a successful partnership with Shaw Industries for several years.
"It is a great joy to join the incredible legacy of Leggett and Platt to develop and expand our position in the sleep industry. Few solutions are as meaningful to families as a good night's sleep and we all sleep better since teaming with Leggett and Platt," said Kathy.
"We are extremely pleased to partner with such a well-recognized consumer brand," states Gary Wahrmund, president of Urethane Technologies' "Kathy Ireland is well known and respected for her message to working moms of home solutions and safety--with Urethane Technologies' strong history of research and development of innovative polyurethane foams, we intend to offer innovative products that consumers will find satisfying and reliable."
Joe Blazar, director of marketing for Urethane Technologies' Sleep Comfort Systems, outlines the initial program. "We are including a wide range of uniquely shaped and supportive pillows--contour, micro memory, molded, memory foam and latex mattress toppers, in a range of specialty sleep products designed to complement the Kathy Ireland band initiatives; Essentials, Gallery, First Lady and specialty brand J du J, Jardin du Jour--"bringing the outside into our dreams."
Blazar further explains that "Urethane Technologies' strength is in product development, quality of product, and in a well-connected distribution network that will keep product in store and readily available. We're looking forward to building on the already strong Kathy Ireland Home brand to offer families an even greater comfort experience with Sleep Comfort Systems."
Leggett & Platt is a Fortune 500 company headquartered in Carthage, MO that conceives, designs and produces a broad variety of engineered components and products that can be found in virtually every home, office, retail store and automobile.
Related Topics:Shaw Industries Group, Inc., Coverings, Leggett & Platt