Kaplan Named President of Urine-Off by Bio-Pro
Kaplan, a nineteen-year veteran of Levi Strauss and Company, rose through the sales ranks to become their National Director of Sales and Retail Marketing for all consumer goods, responsible for over $1.5 Billion in sales.
"Since the introduction of Urine-Off three years ago, our success has been nothing short of astounding," Hadley said. "Distribution has been developed on four continents and the product line has grown from its Urine-Off flagship product to a full line of over 100 high performance SKUs. Reaching our tremendous level of success in the Veterinary Market has given us unparalleled credibility as veterinarians are very guarded about the products they recommend and distribute to their clients."
With the universal need to solve urine issues, it was natural for Urine-Off to expand into multiple market channels. "After learning about Urine-Off, my assessment of the breadth and depth of the world market was almost overwhelming," said Kaplan. "It's rare to find a company with the upward potential I see in Bio-Pro."
Obtaining the Carpet & Rug Institute Certification for safe use on carpeting, a foothold has been established in the Flooring Market with agreements in place with Carpet One, Abbey, and Flooring America. Urine-Off is used to eliminate urine from the sub-flooring before new carpet is installed, as well as a consumer maintenance product.
Endorsement by the Florida Assisted Living Affiliation (FALA) has now also launched the product into the Assisted Living and Long-
"Bill and his entire team have done an impressive job of developing a broad based product line of unequaled performance products in only three years time. In addition, they have established a modern 160,000 square-foot manufacturing facility in
Related Topics:Carpet One