Invista Launches Antron Brilliance Fiber
Chicago, IL, June 13, 2006--Invista, the manufacturer of Antron carpet fiber, announced the launch of Antron Brilliance carpet fiber. The company called the introduction, an innovation in fiber engineering that delivers richer, more vibrant color along with the proven soil hiding capability of a hollow filament fiber shape. "The Antron Brilliance carpet fiber modernizes the Antron fiber styling toolbox with extreme color clarity and a more natural luster," said Bobby Berrier, Invista's vice president, Commercial/Transportation Flooring. "Antron Brilliance carpet fiber can be used alone or in combination with other Antron fibers, including solution dyed nylon and the Antron Fiber Effects Soie, Glimmer and Merino fibers." The new color vibrancy available in the Antron Brilliance government and hospitality interior designers and facility managers to infuse rich color into a traditional atmosphere that had limited color carpet fiber choices. Antron Brilliance carpet fiber shows less wear in highly trafficked areas while maintaining excellent appearance, especially in tip shear constructions. Antron Brilliance carpet fiber is constructed with type 6,6 nylon polymer, superior fiber engineering and DuraTech soil resistance chemical treatment. All carpet styles of the Antron Brilliance carpet fiber are tested against the Antron Performance Standards Program, the highest fiber performance standards for carpet durability. Antron Brilliance carpet fiber is backed by a 10-year Fiber Loss from Abrasive Wear Limited Warranty and a Lifetime Antistatic Limited Warranty. Antron Brilliance carpet fiber is available only from INVISTA on a worldwide basis and is compatible with Antron with StainResist fiber technology, engineered specifically for white dyeable fiber. Antron with StainResist fiber technology is designed to keep carpets of Antron looking newer longer, by making it easier to clean most stains commonly found in the interior commercial environment. Antron with StainResist fiber technology helps common stains such as coffee, soft drinks and wine easily clean up using water and for more stubborn stains, hot water extraction and detergent takes care of the problem. "Antron Brilliance carpet fiber expands our capability to design products that higlight graduated lusters," said Lee Schilling, executive vice president of marketing, Tandus. "Antron Brilliance carpet fiber may be the fiber innovation for 2006," said Anthony Minite, President, Bentley Prince Street. "The color of this new fiber is clear and crisp, giving us more flexibility in color lines for piece dyed products. We haven't had a fiber innovation with this impact on styling for our products in a long time. Antron Brilliance carpet fiber will be featured in two new collections, the Urban Collection and Saturnia, at NeoCon in June." The Atlas Product Development Team noted, "After seeing the new fiber introduction, Atlas Carpet Mills decided to incorporate Antron Brilliance carpet fiber into two new products because we preferred the luster and the depth of colors we could achieve in a piece dyed product."
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