Healthier Choice Acquires Stainable Molding Firm

Dalton, GA, Aug. 24, 2010--Cushion and acoustical underlayment maker Healthier Choice Flooring said it has acquired Flexitions LLC, a manufacturer of a stainable flexible transition molding product line, which is sold and marketed under the brand name Flexitions.

Developed for use with hardwood and laminate flooring applications, Flexitions is available in t-molding, threshold, reducer, stair nose and quarter round profiles. It can be stained and finished to match and or coordinate floor coverings such as wood, laminate, tile, vinyl, stone and more.

Flexitions takes stain just like natural wood and is available in three natural wood grains and textures making for a more natural look and feel when stained and finished. Flexitions is also available in standard factory applied colors.

“Healthier Choice is constantly striving to improve its existing product lines while introducing new and innovative products for the flooring industry,” said Healthier Choice President Craig Poteet.

The company said it will introduce a new Flexitions marketing program that includes advertising, sample kits, POP fixtures and an enhanced online presence.