Durkan Patterned Carpet Introduces Colorshield

Dalton, GA, October 13—Durkan Patterned Carpet has developed ColorShield, a stain protection technology being incorporated into the company’s full line of print carpets. ColorShield represents a first for print carpet. "The critical advantage of ColorShield," explained Steve Hillis, senior vice president of sales & marketing, "is that it safeguards the custom color and custom pattern, yielding similar properties of solution dyed nylon. Essentially, this means that any ColorShield protected products, particularly custom designs, can be specified with confidence because the color will be locked in, assured of being stain resistant. There are no limitations on color or pattern." The antidote for any spills or stains on a ColorShield product is water; just a light blotting with a damp clean uncolored cloth will take the spill away and leave the color and pattern intact. In fact, just about all spills will wick away easily with water. The exception is oil-based stains, which should be allowed to dry, but will clean up easily with a mild detergent and water. Hillis credits Durkan Patterned Carpet’s use of Duralon attached cushion backing with moisture barrier for contributing to the benefits of ColorShield. He said it helps trap the stain on the surface of the carpet, preventing it from seeping through the backing. Duralon, which has been a vital feature of Durkan Patterned products for 14 years, adds significantly to the comfort and can double the life of the carpet. ColorShield, which is exclusive to Durkan Patterned Carpet, is available in three base grades that cover the gamut of products: cut, loop, and cut and loop texture. A lifetime warranty guarantees protection against anionic stains (acid type—including coffee, fruit punch, wine, tea, soda, food spills, etc.); color transfer (wet/dry); and, color or water bleeding. The introduction of ColorShield comes only a few months after the brand’s woven and tufted siblings in The Mohawk Group family have gained similar unprecedented stain protection benefits by use of the newly developed EverSet Fibers by Mohawk. ColorShield will be unveiled at the 2004 International Hotel/Motel & Restaurant Show, November 14-16 at the Jacob K. Javits Convention Center in New York City, booth #3520.