Daltile Supplies 'Construction Intervention' Show
Dallas, TX, May 11, 2010--Daltile has signed on for the inaugural season as tile provider to Construction Intervention, a new Discovery Channel series.
Construction Intervention follows Charlie Frattini, of New York Construction Extraordinaire, and his trusted team of contractors and designers as they find businesses who are in danger of failing due to botched, delayed, or impossible construction jobs and rescue them from their construction woes.
“Television product placements are a key element of Daltile’s public relations efforts. Shows like Construction Intervention are great vehicles for showcasing many of our most stylish products, while demonstrating how they can be used to create beautiful rooms,” said Lori Kirk-Rolley, senior marketing director for Daltile.
“The feedback we get from our participation is amazing. It’s energized both Daltile’s employees and dealers, as well as our customers.”
During the first season of Construction Intervention, the show’s designers have used a variety of Daltile products.
New episodes of Construction Intervention air Fridays at 10 p.m. EST.
As part of Daltile’s public relations efforts,the company also provides tile to television programs on Discovery Channel, DIY Network, HGTV, A&E, and most notably ABC’s Extreme Makeover: Home Edition.