Consumer Preference Survey - April 2008

By Darius Helm and Brian Hamilton

With consumers controlling 75% of all flooring sales, Floor Focus and Market Insights have decided to take a closer look at how consumers shop for floors. In this first annual survey, Floor Focus polled residential consumers nationwide who shopped for or bought floorcoverings within the last two years, targeting shoppers age 25 to 65 with annual household incomes of at least $50,000. The survey, designed to reveal fundamental purchasing patterns, also ended up shedding some light on how consumers are reacting to the tough economic climate.

The wide ranging survey examined issues from perceived benefits of the different product categories and how the categories are performing to what determines where people go to buy flooring.

For the results of this survey, see the April 2008 issue of Floor Focus Magazine.

Copyright 2008 Floor Focus 

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