Cersaie, ExpoGreen Create New Event

Bologna, Italy, June 15, 2009--Cersaie and ExpoGreen, two of the most important international tradeshows held in the Bologna exhibition center, have reached an agreement to create Green Street.

The aim of the agreement between Cersaie, the international exhibition of ceramic tiles and bathroom furnishings, and the International outdoor exhibition ExpoGreen is to pursue sustainable development through the promotion of green spaces and the use of ceramic tiles, a product created from natural raw materials.

The event will run from the beginning of ExpoGreen (Sept. 11-13) until the end of Cersaie (Sept. 29-Oct. 3) and will be located in a more than 4,500 square metre external area alongside hall 32 in the Bologna exhibition center.

This large green space will be open to visitors to both international shows and will feature specific theme areas. Green Street consists of “Biolago” (Bio-lake), a faithful reproduction of a lake; the “Fattoria del futuro” (Farm of the future), a zero-impact structure which will also feature vegetable gardens; the “Bosco Magico” (The Magic Wood), an outstanding expression of topiary art; the “Labirinto” (Maze), a ceramic maze with walls formed from hedges; the “Giardino in corso” (Garden in progress), a work in progress consisting of flowerbeds and green spaces; and “Giardini” (Gardens), a nationwide competition for landscape architects who will offer their own interpretations of green spaces through eye-catching exhibits.

The unifying elements running through the various areas are the walkways which consists entirely of Italian ceramic tiles and the ceramic works which during the last three years have been exhibited at the Milan Triennale during the Furniture Fair.