Beaulieu Updates Ultimate Performance

Dalton, GA, April 9, 2007--Beaulieu of America said it has updated one of their most successful product collections, the Ultimate Performance Collection.  First launched in 2003, with the Ultimate Performance Collection, Beaulieu became the first manufacturer to introduce a complete collection of Solution Dyed Nylon products designed exclusively for the residential marketplace.                 Beaulieu has introduced new products to the collection since the program’s inception but this latest launch represents the manufactures most aggressive revamp of the program to date.  According to Danny Wade, EVP of Product Development for Beaulieu, “the Ultimate Performance Collection continues to be one of our best selling franchises.  We felt it was time to introduce some new color ways to our current solution dyed offering and we also wanted to build some loop products with a softer feel.”  Beaulieu accomplished just that.  Four of the new introductions, Allante II, Brocade II, Cobble Hill II and Navarro II offer today’s hottest colors with the inherent benefits of a solution dyed nylon yarn system but in a loop pile construction that offers the consumer an incredibly soft hand.    Beaulieu also added two new “tea washed” looks with the new styles Gingerwood and Brazilian Maple.  Wade notes that “Brazilian Maple was featured on the floor of our showroom space at Surfaces 2007, the industries largest trade convention, and the product received rave reviews from customers and suppliers alike.”   All products within the Ultimate Performance Collection are constructed with Beaulieu’s own Permasoft Solution Dyed Nylon, making it the most durable, stain resistant and fade resistant residential program available.  All products in the Ultimate Performance collection also feature Magic Fresh, Beaulieu’s exclusive self-renewing odor destroying carpet treatment which eliminates most common household odors.

Related Topics:Beaulieu International Group