Beaulieu Intros Coronet Soft Classics

Dalton, GA, December 26, 2006--Beaulieu of America has launched a new carpet collection called Coronet Soft Classics. The collection is positioned as the retailers’ new “Go To” Retail Profit And Selection Center. According to Mark Clayton, Executive Vice President of Marketing for Beaulieu, “The new Coronet Soft Classics Collection will be the one display that every retailer will want to have on his or her retail sales floor. Never before has a manufacturer brought together a program like this, with over 450 skus of virtually every construction imaginable, at such incredible values! With such cost advantages for the retailer, they will be able to realize unparalleled profit opportunities with Soft Classics.” Since the company has utilized their own PermaSoft nylon to manufacture each of the styles in this collection, Beaulieu was able to develop a collection of well styled products which are priced much lower than comparable branded and even unbranded products. The program is offered on Beaulieu’s popular merchandising display system, which requires less than 15 sq. ft. of retail floor space. Clayton adds, “This display maximizes retail floor space profitability, plus, the Retail Sales Associate will feel confident that they can take their consumer to this display and they will find exactly what they are looking for, and at a great value!” Coronet Soft Classics is available by contacting your Beaulieu of America Territory Manager. From residential broadloom to main street commercial to indoor and outdoor products, Beaulieu’s floor coverings target every segment of the market. Beaulieu Residential features some of the carpet industry’s most respected brands with consistent quality and unsurpassed service.

Related Topics:Coverings, Beaulieu International Group

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