Beaulieu Announces Marketing Reorganization
Dalton, Ga, October 10, 2006--Beaulieu of America announced plans today to strengthen the company’s position in the marketplace by allocating additional resources towards its marketing efforts.
Beaulieu Residential is reorganizing marketing and focusing resources to broaden the function, adding more attention to overall strategy and branding, while increasing efforts in communication with their customers and the consumer.
Beaulieu announced the appointment of Mark C. Clayton to the new position of Executive Vice President Marketing. Clayton will head the total Marketing effort for the company and will be responsible for creating an integrated company wide marketing strategy. Clayton has 20 years of sales and marketing experience in the floor covering industry and most recently served as the Executive Vice President of the Lowe’s Division at Beaulieu. Clayton will also continue to manage that division and will report to Ralph Boe, President/COO.
Beaulieu also announced the creation of a new position and the appointment of Mike McAllister to the position of Vice President of Marketing Information Systems. McAllister, who has over 30 years of experience in the floor covering industry, will be charged with directing the development and enhancements of the company’s interactive web site and other technological marketing and sales needs and initiatives as well as the aligned dealer program. McAllister will report to Mark Clayton.
Ralph Boe, President/COO of Beaulieu of America stated, “We are committed to ensuring that our customers have the tools they need to enable them to more effectively and profitably merchandise and sell our products. We are allocating the resources needed in the area of marketing to ensure that Beaulieu of America strives to be their supplier of choice. Mark and Mike both have the talent and expertise needed to take our marketing efforts to the next level and we look forward to their contributions.”
Related Topics:Beaulieu International Group, The International Surface Event (TISE)