Armstrong Offering Linoleum with NATURCote

Lancaster, PA, September 25, 2007--Armstrong Commercial Floor Products is now offering its Linoleum collection with NATURCote, a new durable top layer that increases resistance to scratches and scuffs and helps to maintain the floor’s appearance at a low maintenance cost.

With the new top layer, Armstrong Linoleum colors maintain their clarity and intensity while generating a smooth and tight surface on the floor that resists dirt build-up. The finish has fewer microscopic places for dust or dirt to hide than unprotected linoleum.

“Linoleum’s natural ingredients are more prone to damage from chemicals than some other resilient floor coverings.  These chemicals can stain, bleach, dull or even soften a linoleum floor,” says Dominic Rice, vice president, product management.  “Armstrong NATURCote enhances linoleum’s resistance to damaging chemicals.”

Armstrong said that linoleum with the new coating scratched 60% less then competitive linoleum products.

Related Topics:Armstrong Flooring, Coverings