Abbey Launches New Consumer-Facing Website for Members
Bonita Springs, FL, June 21, 2017-Abbey Carpet Co., Inc. has built a new consumer website to help franchise members of Abbey Carpet & Floor and Floors To Go build brand awareness, connect with the online consumer and drive customer traffic.
This updated site is built on a smart technology platform, which allows for flexibility, customization and updates to keep up with the ever-changing world of retail business technology.
The new website is built on a responsive platform, meaning the site will reformat to show on any device the consumer is using.
Since the launch of the company’s new consumer website on April 4, members have seen increases in website traffic as well as more time being spent on their sites as consumers interact with relevant flooring content. The addition of the room visualizer, gallery pages and an online showroom also help to engage consumers and entice them to learn more from their locally owned and operated Abbey Carpet & Floor or Floors To Go retailer. The site will continue to be enhanced with additional custom content for each member as they choose.
This upgraded website was announced in February at the group's convention, covered here: https://www.floordaily.net/flooring-news/abbeys-convention-underway-in-atlanta.