2008 Retail Display Awards - November 2008

Flooring retailers need every edge they can get in today’s ultra competitive sales environment, and an eye catching display might just make the difference between having the chance to make the sale or watching the prospect walk out the door. Using light, color, texture and sound in fresh, new ways can create a memorable impression and hold a shopper’s attention. For that reason, we are proud to present the winners of our second annual Retail Display Contest Awards. This year’s contest was sponsored by Floor Productions Inc.

Flooring research shows that the majority of purchase decisions are made when the customer is examining the product in person. The wise retailer understands that many customers, thanks largely to the Internet, come well armed with information and need to be convinced by the look and feel of the product, the way a shopper for a blouse wants to try it on and know that it feels good and will work well with the rest of her wardrobe. Adding visual impact to displays, and making the flooring part of a design story, gives creative retailers a way to show the customer how her home can be transformed by new floorcovering.

Retailers were invited to submit photos of their most effective floor displays, and we had entries from both the U.S. and Canada. The winning entries appealed to a shopper’s emotions and recognized that buying flooring is similar to purchasing any other fashion-oriented product. To do this, they put flooring in some kind of context, which, the judges said, is an absolute must. Otherwise, the shopper might just as well go to the home center down the street. Lighting, placement, and sensually pleasing products help the shopper imagine how the flooring will feel in her home.

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