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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Beth Miller reviews recent shifts in the marketing landscape as well as how leading flooring consumer brands are building mindshare with the new demographic of homeowners by integrating acquired brands and optimizing technology use.
Editor Jessica Chevalier highlights how the hospitality sector has broken its traditional seven-year cycle of building then sinking through cultural changes contributing to hotel activity and by taking part in LVT, soft surface and porcelain trends.
Publisher Kemp Harr reviews FEI Group’s 20th anniversary meeting, the record growth Starnet celebrated at its fall meeting, The Dixie Group’s merging of Masland Contract with Atlas and Mohawk’s purchase of Eliane, a major Brazilian tile producer.
Publisher Kemp Harr interviews John Wu, CEO of Novalis, about Section 301 tariffs, selling products through distributors to independent retailers, new frontiers beyond LVT and becoming the first Chinese factory to pursue ISO 14001 certification.
Editor Jessica Chevalier spotlights Carpets N More’s comeback from the recession under the leadership of Steve Chesin. Chesin’s goal for Carpets N More is to become a full finishing contractor by bringing in a COO and employing 99% of its installers.
Contributing editor Sam Allman covers the science of relationships, including ways people can prevent themselves from sabotaging friendships. If you want a friend, you must first be a friend and not expect others to create the relationship for you.
Contributing editor Christine B. Whittemore reviews reasons why employees should be engaged socially to better utilize social media for marketing. Outreach and consistency among employee social media can help bring on additional brand ambassadors.
Contributing editor Dave Stafford reviews the importance of maintaining every aspect of business within the flooring contractor market, including installers, training, customer service, membership in co-ops, sales management and business development.
Rachel Moriarty, a home style expert and co-host of the Design+Style podcast, talks about glass moasaics from Elegant Mosaics, natural looks from Rock Bottom Tile & Stone and grout colors from Laticrete.
Editor Darius Helm analyzes the results of the annual designer survey, including favorite flooring producers by category, key trends, challenges to business, hot products, wish lists, sector updates and much more.