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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Branding plays a crucial role in the manufacturers’ success and it’s evolving at a breakneck pace. Editor Meg Scarbrough takes a look at how producers must remain nimble and adaptable to keep their brand stories alive, especially amid Covid.
Under mounting pressure from the rise in luxury vinyl tile and faced with a less-than-ideal reputation, laminate manufacturers are fighting to stop marketshare loss. Editor Meg Scarbrough talks to manufacturers about their strategies for the future.
Publisher Kemp Harr travels across the globe for this year’s Domotex Germany show in Hannover, Germany, and shares details on the trends, innovations, products and educational panels that made the 32nd annual industry event a success once again.
Editors Darius Helm and Jessica Chevalier and art director Anne Harr cover the new innovations showcased at Surfaces 2019. Over 800 exhibitors came to the event with products, such as LVT with new mineral cores and wall and floor tile combos.
Contributing editor Paul Friederichsen discusses the importance of both having your own brand and supplying product for someone else’s brand. Brand strategy often does not matter to the consumer, as long as the brand is unique and attracts curiosity.
Executive editor Darius Helm reviews the noteworthy trends and businesses that made appearances at the 2018 Surfaces show. Just about every large multi-category flooring producer had a rigid LVT in a range of WPC and SPC formats to offer.
Executive editor Darius Helm discusses the new trends that have risen from the decade-old collapse of the single-family new home market. Builders increasingly lean toward LVT and rigid LVT, while hardwood's long-term outlook is more mixed.
Harlan Stone, president of the Multilayer Flooring Association, provides a breakdown of the rigid LVT category, which brings together the best of LVT and laminate flooring. Stone discusses the rationale behind the SPC and WPC classifications.
Contributing editor Lew Migliore reveals the moisture issues involved in installing floating flooring over either a new or existing subfloor and how these issues can not only damage the new flooring but also impact ones health.
Editor Jessica Chevalier reports on the rapidly evolving tile market, focusing on core technologies and key trends driving the category, like hardwood looks, thin tiles and large formats, along with an overview on the surge in domestic tile capacity.