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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Publisher Kemp Harr interviews Ian Newton, the newly elected leader of the National Floorcovering Alliance, including his decision to emigrate from the U.K., his start as an installer, and the success of his retail operation, Flooring 101.
Betsy Nurse, senior principal for HOK’s Atlanta practice, discusses the HQ design, including how flooring from Shaw Contract, Bentley Mills, Ceramic Technics, Pliteq, Nydree and Ecore helped achieve the design vision.
Editor Jessica Chevalier profiles Illinios-based Great Western Flooring Company, a woman-run retail operation headed by Lauren Voit and Dana Park that credits much of its success to the guidance it offers its clients in terms of design.
Contributing editor Irene Williams writes about the importance of TikTok and other short-form video platforms as a means of reaching and engaging with younger generations, and also offers a primer on how to get involved.
Contributing editor Paul Friederichsen discusses the role of branding in the flooring industry, including how to build up brand appeal and successfully market it, the importance of trust, and also offers tips on achieving brand culture success.
Michael Martin, president and CEO of the National Wood Flooring Association, discusses hardwood’s environmental benefits and provides a range of key environmental metrics for hardwood compared to other flooring categories.
Case studies of several senior living projects around the country include project and architect information, as well as flooring information, including manufacturers, product categories, collections, styles and colors.
Editor Jessica Chevalier takes a close look at the ceramic tile market in the U.S., including market conditions, hurdles to success, raw material update, trends and highlights from the leading manufacturers and suppliers.
Editor Jennifer Bardoner analyzes Shaw’s recent consumer survey, including an update on the selling process, different shopping personas and the importance of the retail sales associate, as well as key questions for retailers to consider.
The Floor Focus team presents its review of the annual Las Vegas flooring show, including a comprehensive trends report and reviews of hundreds of products from over 50 leading manufacturers and suppliers to the U.S. market.