Senior designer Kam Kamran with Environetics writes about designing the new Gaumont headquarters located in Los Angeles. The goal was to create a space that resonates as a successful, stable and enduring fixture.
Floor Focus Magazine
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Contributing editor Sam Allman reflects on what it means to achieve and encourages readers to step out of their comfort zones and change how they view challenges. Are you a common man who seeks comfort or an uncommon man who seeks adventure?
Contributing editor Dave Stafford encourages contractors to seek projects in the education sector but warns that geography, bids and bid awards, large volume and short delivery schedules, and strained credit lines are the primary factors to consider.
Contributing editor Kim Gavin writes about the 25th anniversary of Starnet, both looking back on its successful trainings and camaraderie, and looking ahead to its future challenges.
Executive editor Darius Helm discusses the result of the 2017 independent flooring retailer survey, with responses coming from across the country regarding the changing flooring market, top manufacturers, and advertising strategies.
Floor Focus’ editorial team reviews this year’s NeoCon show in Chicago, where attendance was up 7%. Trends included combining hard surface and carpet, commercial sectors utilizing informal zones, and the surge in biophilic designs.
Editor Jessica Chevalier writes about the new retail experience, where stores are transitioning to more brand-conscious, design-focused efforts, and ensuring that online and brick-and-mortar shopping strategies align.
Editor Beth Miller tours Mohawk’s Dalton, Georgia design facility, a healthy building certified by the International Living Building Institute, which focuses on collaboration between designers and end-users through an open office environment.
Digital Marketing: Retail—Flooring retailers look toward the future of digital marketing - July 2017
Editor Beth Miller discusses the role of digital marketing in the flooring industry with three industry retailers, looking at the relationship between traditional and digital marketing, as well as the future of e-commerce.
Publisher Kemp Harr discusses the rise and fall of Royalty Mills, citing potential causes and examining the implications for the flooring industry, and also takes a look at how concrete is taking marketshare from commercial floorcoverings.