Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Design Ovations: Echo Lattner - Nov 2017

Design Ovations: Echo Lattner - Nov 2017

Echo Lattner, studio director for Design Atelier, believes designers are responsible for creating an experience for clients where flooring reflects the location. She chooses products that possess a local and traditional flare.

Hardwood Trends: Fashion versus forever - Oct 2017

Hardwood Trends: Fashion versus forever - Oct 2017

Editor Jessica Chevalier discusses the impact other wood-look products are having on the hardwood flooring category and the challenge consumers are experiencing in differentiating between the two, creating the need for greater education efforts.