Echo Lattner, studio director for Design Atelier, believes designers are responsible for creating an experience for clients where flooring reflects the location. She chooses products that possess a local and traditional flare.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier discusses the impact other wood-look products are having on the hardwood flooring category and the challenge consumers are experiencing in differentiating between the two, creating the need for greater education efforts.
Editor Beth Miller reaches out to healthcare designers for a look into the design elements in demand in the industry, comparing them to the needs of the patient, and the role that flooring continues to play a huge role in the patient experience.
The State of Flooring Distribution: Distributors discuss the nature of the business today - Oct 2017
Galleher's Jeff Hamar, Southern Diversified Distributors' Maybank Hagood and Herregan's Craig Folven weigh in on topics such as entering into new product categories, private labeling of products and leveraging social media in distribution.
Publisher Kemp Harr offers an overview of key economic indicators and the impacts of events like the Houston floods, and also weighs in on Armstrong's new consumer ad and discusses the growth of polished concrete.
Publisher Kemp Harr interviews Meena Krenek, design director for Gensler's Atlanta office, about her design origins. Krenek also discusses design's ability to transform company culture and clients who are willing to push the boundaries.
Ken Wilson and David Cordell of Perkins+Will's D.C. office write about the new American Society of Interior Designers headquarters. Perkins+Will sought to make ASID the workplace of the future and arguably the world's healthiest interior space.
Editor Jessica Chevalier writes about Staff Carpet, a firm that started in the 1960s with Jim Staff's trips from Dalton, Georgia to Springfield, Illinois. Today, Jim's son, John, and his granddaughter, Kimberly, run the thriving business.
Contributing editor Sandy Smith explains how sales professionals must determine the source of their stress—increased amount and rate of change, increased competition, increased customer expectations—then find ways to relieve it.
Contributing editor Kim Gavin asks industry executives to look back at the high points and low points of the flooring industry over the past quarter century, covering vertical integration, the rise of hard surface and carpet tile, and much more.