Flooring Interviews

Roger Farabee Discusses Quick-Step's New Products in Laminate, Engineered Wood and now LVT

Roger Farabee Discusses Quick-Step's New Products in Laminate, Engineered Wood and now LVT

February 2, 2016—Roger Farabee, SVP with Quick-Step/Unilin, and Kemp Harr discuss Quick-Step's new products in the laminate, engineered wood and LVT categories. New for laminate is Elevae in the 12mm category. New in engineered wood is Elongé with a European oiled finish look and all the products the brand is launching in LVT are new. Listen to the interview to hear Roger talk about how to position each category at retail.


Related Topics:Mohawk Industries